Media


Michelle O'Hara, Director - OH! Marketing
'Across many industries pipelines have slowed or disappeared altogether. It is important for businesses to look at their marketing strategies and how they are using certain channels to attract new clients.' In this article Michelle from OH! Marketing shares which channels are the best for B2B and B2C and what mistakes to avoid when using other channels.


Richard Munro, Partner - Alternate Business Strategies

"A robust strategy is more than just a selling decision and has many elements."


Ben Watts, CEO - Watts Next

“As businesses continue to grapple with returning to office spaces, we have seen and predict a significant increase in FWA requests from employees seeking to maintain flexible work arrangements”


Dr Steve Bagi, Consulting Psychologist, Teaching Fellow - Bond University  

"Have you spent time considering your strengths and how they help you to be effective in your leadership role?"


Lisa Carter, CEO/Managing Director - Clear Insurance

'One of the most crucial aspects for a business to navigate is cyber insurance. It's not just about knowing what to cover and why, but also understanding the implications and potential risks that can be mitigated through it.'


Ben Watts, CEO - Wattsnext

'On June 3rd, 2024, Fair Work Australia announced a 3.75% increase to the minimum wage. This coincides with the pre-planned 0.5% increase to Superannuation, resulting in wages costs growing by 4.25% on July 1st, 2024.'
'Business owners must be strategic. It’s about finding ways to absorb these costs without compromising on the quality of service or overburdening our financial health.'


Peter McKeon, Founder/CEO - Salesmasters International

'The sales landscape is continually evolving, presenting both opportunities and challenges. By addressing misconceptions about hiring, updating sales processes, enforcing KPAs and KPIs, aligning reward metrics, and focusing on value-based selling, sales teams can overcome blockers to growth.'


Anna Linning - Phoenix Occupational Medicine

'Pre-employment medical assessments and alcohol and other drug testing programs offer valuable tools to mitigate such risks – especially in transport and industries with safety critical roles' 


Peter McKeon, Founder/CEO- Salesmasters

'In sales, first impressions aren't just important; they're everything. The moment you start that conversation, you're either on the path to a deal or a dead end. So, how do you ensure it's the former? By mastering the first two minutes of your sales interaction.'


Virgina Tobias, CEO - BAMSS

'Positioning your business as a thought leader in security means staying ahead of the curve, anticipating changes, and being prepared to pivot strategies swiftly. It involves a commitment to continuous learning, innovation, and most importantly, sharing knowledge with the community to foster a safer digital ecosystem.'


'There is no escaping the fact that there are a number of new technologies,  including AI, Robotics, No-Code and IoT, that are set to change the business landscape dramatically in the coming years' 


Jack Perlinski, Founder & CEO. Principal Strategy Advisor - DAIS

'When talking about brand equity, it’s important to understand that a brand is far more than just a logo.'


Peter McKeon, CEO - Salesmasters International

'To understand sales performance thoroughly, consider various metrics. Different reps excel in different areas, so a multifaceted approach offers insight into each one's strengths.'


Bill Owens, Managing Director - Veracity

'Cyber attacks are on the rise, with a cyber crime now reported every six (6) minutes. What’s more, the cost of cyber crime to organisations is increasing.'


Peter McKeon, CEO - Salesmasters International

'Obtaining a lead is one thing in sales, but it is actually the conversion of that lead that at the end of the day really matters. Lead conversion is one of nine key KPIs we measure in sales, and it is probably the most well-known. So, what does it mean?'


Ty Osborne, CEO - Brainstorm 

'The more data you have, the better your AI will be. While not all data is created equal, it’s important to make sure you're collecting the right data, and that it's well-organised and easy to analyse.'


Frank Cassells - Director, Cassells / Resolutum 

'This blend of tangible and intangible hazards creates a unique challenge for employers. While we are accustomed to solving problems with well-defined processes, addressing human behaviour is not always straightforward.'


The security posture of a third party directly impacts your organization. A breach in their systems can easily translate to a breach in yours, especially if they have access to your data or IT infrastructure.


Liisa Hill - AIRAH

At the recent Women of AIRAH breakfast, attendees were challenged to be agents of change for greater equity, diversity and inclusion in our sector.

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